Online Strategies | Laura James

What Is Blog Content Marketing?

1. February 2012

One of the most effective methods for generating targeted leads to your website is through blog content marketing. By using this strategy, your content serves as a marketing tool for attracting customers. Blog content marketing is primarily done though either a blog platform or through the use of an “opt in” method.
For anyone interested [...]

Way Too Many People Have Lousy Blogs

20. January 2012

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Without question, there are way too many poorly designed blogs. Many blogs are simply awful. I commonly discuss the issue of blog design with customers. I explain to them that their blog continually serves as an “internet business card.” It is incredibly important to always be aware of the message your [...]

Quick Tips For Coming Up With Blog Ideas

11. January 2012

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I enjoy writing blog posts. At times, however, it takes me some effort to come up with a topic to write about. I am sure anyone who has a blog has dealt with this issue at some point in time. Even so, I keep at it because I know the importance of [...]

Are Online Marketing Safelists Worthwhile?

18. December 2011

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One of the most common aspects of my job involves discussions with others about business promotion methods. A prospective client brought up her involvement with what are called “safelists.” If you are not familiar with this term, safelists contain the e-mail addresses of people who have agreed to receive messages from other members involved [...]

Is It Acceptable To Hang Up On A Potential Customer?

11. December 2011

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As I wrote about in my previous blog post, I recently attended a business seminar in Sudbury, Ontario. During this event, I served as a moderator for a few of the discussions. Otherwise, I went to “pull out” sessions as a participant. One of the meetings I attended dealt with whether it [...]

PPC Options Beyond Google, Facebook, Bing, and Yahoo!

25. November 2011

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When it comes to the world of PPC, or pay per click, advertising, there are more choices than just Google, Yahoo!, Bing, or Facebook. Today, I will list a variety of other websites that, while not as widely known, are certainly worthwhile. Of course, there is no way of knowing what level of [...]

Helpful Ways To Ping Your Blog Or Website

3. November 2011

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Whenever you write a blog post or change a website page, be sure to send out a “ping” promptly afterward. A “ping” informs the internet search engines that you have updated your blog or website with fresh content. Doing so will likely help you get increased website traffic and, hopefully, the pages of your [...]

Canadians Are Benefiting From This New Social Website

24. October 2011

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Whenever I work on writing a blog post, a primary goal is to provide helpful information on a variety of topics. I genuinely enjoy coming up with ideas and presenting them to readers on a worldwide level. With this in mind, I am proud to focus this particular post on a new website [...]

The Importance of Basic SEO Knowledge

13. October 2011

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Writing quality content for your blog and/or website will always be important. Even so, the ability to “paint a picture with your words” will not get you too far unless people actually visit your website. That’s why an important process called SEO, or Search Engine Optimization, is something you should at least have [...]

Helpful Methods For Creating Awesome Blog Content

3. October 2011

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I recently finished hosting a 3 part webinar series on blogging. One of the most discussed topics dealt with consistently coming up with fresh content. I am going to share some methods with you that will make the process much easier. The steps, which are primarily for those new to blogging, are [...]