The Benefits Of Google’s Webmaster Tools

Fri, Dec 17, 2010

Online Strategies

The influence of Google obviously cannot be dismissed. I would not be surprised if you already have a Google account. If not, may be very helpful for you to sign up for one. This is especially true if you have a website. For those of you who do have website, and a Google account, I highly recommend that you use Google’s Webmaster tools. These tools, which are free of charge, provide you with helpful information about the inner workings of your website. In addition, Webmaster tools will help you with your SEO, or search engine optimization, efforts.

After signing up for a Google account, the next step is to add your website, or websites. Next, you will need to get your website verified. Don’t worry, the process is easy, and Google offers various options for doing this. In addition, there are tutorials and FAQ’s (frequently asked questions) within the Webmaster tools section. Google’s verification is done to ensure you are actually the website owner. This is done to prevent others, including your competition, from adding your website into their Google account and getting valuable information about your website. Verification is important because you will then have access to numerous reports including link information, statistics, and diagnostic tools.

While I think of it, please note that other search engine services, including Yahoo! and Bing, also have website verification services. I recommend you research, and implement, these services after taking care of website verification within the world of Google.

After website verification, the best way to learn about all of the Webmaster tools and the insight they will provide about your website, is to simply log in and go through the learning process. One of the more popular tools is the one that lists problems, including timeouts, pages not found, and HTTP errors. It is important for you to go through the errors and to get them fixed. Doing this improves the look of your website for visitors, plus it also benefits you when your website is crawled by the various search engines.

Please note that once your website is verified, it may take a few days before Google lists all of your statistics. This is more likely when it comes to websites containing more content. This is not always the case, as there are times when the information becomes readily available as soon as your website is verified.

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The author of this article, Laura James, is the Chief Executive Officer of Best Designed Blogs. This company provides complete online business solutions.

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