Laura James

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Many online marketers find the SEO (Search Engine Optimization) arena to be intimidating. A large number of marketers believe it is technical and arcane and not worth the effort. This is simply not the case. By building high PR (page rank) back links with proper keywords and keyword phrases as anchor text, it is certainly possible to get long lasting, high quality search engine results. Considering how much the cost of Pay Per Click (PPC) marketing has increased, it makes sense that numerous people are turning back to SEO as a way to supply them what results from organic search engine results….traffic. In the internet marketing world, “traffic” is a valuable commodity.

If you’re a novice…don’t be discouraged. You may have been told the following:

The site where the back link is posted must be relevant to your site, or the value is very limited.

Google, as well as the rest of the search engines are aware that people with varied interests will want to link to your site. Nobody has any control over the way that back links spread across the internet. The fact is they want to see a wide array of back links from a wide variety of websites.

While we’re on this subject, please note that there are some unique ways to get high PR (page rank) back links:

Directory Listings -For reasons I do not fully understand, but I do appreciate, directories still get awesome page rank on the internet. Be sure to submit each webite to DMOZ, which is a freebie. Other major directories, such as Yahoo!, are available, but may have a fee associated with them.

SEO Quake -This installs into Firefox as a plugin. This product instantly gives you search engine data for each website you visit, along with search results in Google. If you learn how to use the data, you’ll learn how to find high PR (page rank) websites which provide “follow” links to your website and this is where you may aim for back links. Yes, on its own it is annoying, and there is lots of extra data, but it is worthwhile. One reason is because it helps you to search for a specific post from a blog that has a higher page rank than others blog. Surprised? Don’t be. After all, remember that every page on a website carries it’s own Page Rank. While the home page is likely to carry the highest PR, you’re not likely to get a link from one of those pages. So, aim for the best possible post page to boost your ranking. By the way, if you’re not using Mozilla Firefox, be sure to download it now. It’s free to do so.

Guest Posts and Comments -A good method for building your reputation and getting website traffic. Granted, it is not new. However, don’t dismiss this method. It’s a really good way to get back links from websites that already have high page rankings.

Don’t fret if you don’t have lots of technical skills needed to build back links with anchor text. Even if you don’t know HTML, this is not an impossible task. One skill you will need is the ability to cut and paste. Here is the code you will need for this process:

a href=”http://yourdomain.com”]Your Keyword or Phrase[/a]

That’s it! Just replace the opening and closing brackets [ and ] with < and > and yourdomain.com with the url you want the back link for and Your Keyword or Phrase with whatever keyword, keyword phrase or long tail keyword you choose. Just grab this snippet of code and save it in NotePad or any other text editor.

There are other back link building methods. In fact, you may have ideas of your own. Don’t hesitate to use them. In the meantime, don’t forget to continue back linking. This is an important aspect of building your online marketing success.
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The author of this article, Laura James, is the Chief Executive Officer of Best Designed Blogs. This company provides complete online business solutions.

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