I talk with numerous marketers who are interested in improving the output of their blog. I like to provide tips and hints on how to accomplish this. One of the best is the idea of guest posting to other people’s blogs and having them return the favour . It’s a simple concept–you get to know people who write blogs in your niche. Then, you offer your expertise in the form of a free blog post for their readers. They get free content and an outside link and you get exposure.
The best part is that it works in reverse equally well. Once you develop a solid readership on your blog, you may begin requesting guest posts from other bloggers who have specific expertise in a given field. You’ll get a high profile name and a solid blog post for free, and you’ll develop a relationship with a blogger in your niche. Awesome!
Getting Those Guest Posts
The hard part, however, is to convince other bloggers that you are worthy of writing on their blog. You’ve got to show your knowledge beforehand, meaning your current blog needs to be top notch. Yes, it may seem a little difficult at first, but it it definitely possible. Be sure to follow the steps of researching effective blogging strategies in your niche, generating traffic and driving comments.
In addition, you will need to develop a relationship with your target group of blog writers. If you want to write a guest post for someone, go to their website and encourage them. This will show you are interested in writing the blog post. Add links in their comments, send them emails, talk to them on IM (Instant Messenger) or Skype. Get to know them better by showcasing your own knowledge.
Ultimately, if you can prove that you’re a font of useful information, most bloggers will fall over themselves saying “yes” when you offer free posts for their site. It’s like asking someone if you can give them money. Why would they possibly say “no”?
Writing Your Guest Posts
When it comes to writing a guest post, take it very seriously. I implore you not to get lazy here. You might “phone in” one or two posts a week on your own blog because you’re tired or in a hurry, but a guest post is like an audition with a major director. In this case, your audience is hundreds of potential readers for your own blog.
If you blow the audition, you not only miss out on the part, you show those readers that you have nothing valuable to offer. Now they know to stay clear of your site.
The bottom line is this – if you want to boost your reader count, get more comments, and reap the monetary rewards, get out there and meet some other bloggers in your niche. Share strategies, write guest posts and take advantage of the HUGE market of hungry readers. Get going! It is definitely worthwhile.
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The author of this article, Laura James, is the Chief Executive Officer of Best Designed Blogs. This company provides complete online business solutions.
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