Way Too Many People Have Lousy Blogs

Fri, Jan 20, 2012

Without question, there are way too many poorly designed blogs. Many blogs are simply awful. I commonly discuss the issue of blog design with customers. I explain to them that their blog continually serves as an “internet business card.” It is incredibly important to always be aware of the message your blog sends to potential customers. If your blog is lousy, you basically eliminate your chances of turning a potential customer into an actual customer. Sure, there may be chance, but it gets down to a choice between “slim and none.” Even so, it is not uncommon for people to settle for either a free or cheaply priced blog as a means of trying to build and promote their business. This scenario simply does not make sense. If anything, it shows a lack of business savvy. A potential customer will not bother dealing with you if haven’t completely and professionally covered this base.

Do you need some clarification as to why some blogs, and yours may well be included, are rotten? No plugins. Incorrect plugins. Way too many plugins. Poorly designed navigation. No personalization. Stagnant content. Content filled with errors. No homepage. Oh yes, while I am still on this topic, let’s not brush aside those generic blogs that do not cost anything. These types of blogs are fine for personal use, such as listing your favourite recipes for family and friends. However, they are not at all suitable for building and promoting a business. If you want your business to be noticed in a professional manner, along with being found on the internet, please recognize the numerous benefits of investing in a properly designed blog.

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The author of this article, Laura James, is the Chief Executive Officer of Best Designed Blogs. This company provides complete online business solutions.