Laura James

Unquestionably, as I have written about previously, backlinks to a website are important and helpful. Now it is time to cover the issue of authoritative backlinks. Basically, these are high quality sources you should not dismiss when it comes to building the search engine status of your website. No sense waiting. It’s time to learn more about this process.

Here is a list of important sources for authoritative links that, if used properly, may help increase traffic to your website:

***1***Press Releases

Press releases have many benefits, including being a top notch source of authoritative one-way links. The best way to get the biggest benefit from your press releases is by using a paid service such as PRWeb. For about $90.00 (Canadian), your press release will be published by services such as Google News and Yahoo! News. Plus, doing so allows you to target your press release to a specific industry and metro area. If you spend $200.00 (Canadian), you will be able to add in the SEO (Search Engine Optimization) bells and whistles, which include trackbacks and keyword-rich anchor text. Please note that these prices may vary depending on which monetary system you use. This method provides the best value and is the favourite of all the options that have been reviewed by me and my staff members. If you’re interested in free press release options, try PRLog.org or Wireservice.ca. While free press releases may not be as effective in getting “juice” to your website, it is still important to keep building your business reputation through such positive, authoritative methods.

***2***Blog Comments

If a blog is not using a nofollow tag, the backlinks from comments you leave may give you really good rankings. The important issue is finding the best pages on which to leave comments. One method is for you to search your competitor’s backlinks through Yahoo! Site Explorer for blog posts. Keep in mind that you want to find the highest ranking pages that are somewhat related to the topic of your own website.

***3***University Alumni Pages

If you went to a university, your school’s website may well have a section devoted to alumni. This will be helpful because often times you will be able to place a link back for your website. In addition, you may also benefit from being featured in a university’s online alumni newletter. This will help you gain a respected .edu backlink. These types of articles are usually written about those who are successful and/or are interesting and worth reading about.

***4***Customer Testimonials

This tactic primarily involves sending emails to businesses whose products or services you use and like, and telling them in glowing terms what a big fan you are. If your writing skills are good, these businesses will happily post your testimonial on their website. Those who create products are really pleased when someone writes a recommendation and want to let others know about this. Be sure to list your website address within the description box. If the option is available, add a video testimonial as well.

***5***Membership Organizations

If you have a professional membership, and that organization has a website, make sure you place an appropriate backlink from this location. Community and professional organizations are important sources for relevant backlinks.

***6***Your Website’s Own 404 Pages

Be sure to find and fix the 404 error pages on your website. Doing so will immediately help you improve your profile backing because your website will benefit from links that point to your website already. 404 pages are a vastly underutilized method for getting authoritative backlinks to your website.

***7***Using WIKI’s

WIKI based websites are important because the majority allow contributors to use external links and additional resources that link to various websites. Doing so may help to add to the value of the wiki entry that is in the process of being edited or read. Another option is Google Knol, which provides the ability to add external links both as resources at the end of the article, and within the article itself. Definitely beneficial.

***8***How To Websites

The internet has a practically endless amount of quality how-to sites that provide quick and easy-to-follow step-by-step guides on both ordinary and not so ordinary problems. These websites also provide the savvy marketer and/or marketer with a reliable source of a new page-one Google rankings. This source of traffic is often overlooked.

***9***Social Bookmarking

Another important source is through social bookmarking, which I have written about previously. If you’re not familiar with this method, please click on the highlighted words to learn more about this option.

These are good, proven sources for backlinks to your website. It’s time for you to properly use the methods to build traffic to your website. The process may take time, depending on which method you’re working on, but when it comes to the importance of building backlinks to your website, doing so is certainly worthwhile.

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The author of this article, Laura James, is the Chief Executive Officer of Best Designed Blogs. This company provides complete online business solutions.

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